P-O-P Acceptance Retailers have their own agendas when they consider P-O-P initiatives. Marketers who pay attention will increase compliance P-O-P Touts Gore's 'Guaranteed to Keep You Dry' Apparel Line Retail as Collaborative Marketing Medium Marketers and producers should stop thinking like "print shops" and realize that P-O-P is becoming a primary communication medium. A&W Root Beer Float Bridge Cross-Promotes Root Beer, Ice Cream Sekonda Watch Display Simulates Moving Water Taco Bell of Central Florida Promotes Tie-ins with Vinyl Clings Equilon Enterprises Rolls Out Havoline Street Talker Getting Skecherized With products constantly being introduced, marketing executives at Skechers look to communicate the latest trends through P-O-P. Philadelphia Inquirer Targets Higher Newspaper Sales Hall of Fame Profile: Cathy L. Barclay A Profile of Cathy L. Barclay, Senior Manager Trade Marketing Materials Development & Logistics, Brown & Williamson Tobacco Corp. Wooden Cigarette Display Recalls Smoke Shop Era Wilton Offers Display Versatility First Previous 457 458 459 460 461 Next Last
