Cannondale Associates' 2009 Category Management Benchmarking Study The balance of power between manufacturers and retailers has tipped, according to both camps. Huggies 'El Incomparable Tren De Vida De Mama' Campaign A case study from the Promotion Marketing Association's 2009 Reggie Awards U.S. Smokeless Tobacco's 'Extreme 24-Hour Challenge' A case study from the Promotion Marketing Association's 2009 Reggie Awards Clorox Has an Urban Summer Land O'Lakes Targets Parents Through Emotion Frito-Lay More Adventurous Than 'Local' Food Lion Spotlights Store Brands 'Transformers' Shakes Up Kmart's Marketing Plan Whole Foods Sets Summer Menu Sam's Club Favors C-Store Owners First Previous 352 353 354 355 356 Next Last