Account-Specific

Marketers of beer, wine and liquor are raising consumer awareness among the myriad products in stores today ... and raising their spirits in the process.

Client: Top Flight, Chattanooga, Tenn.
Product Promoted: School binders
Objective: To gain consumer support for Top Flight's NASCAR back-to-school binders.
Introduction: June 1998
Producer: U.S. Display Group Inc., Tullahoma, TN

At Schering-Plough HealthCare Products, organization is good merchandising medicine

Happy Birthday Al!

Retail chain: The Home Depot Inc.
Marketer: Motorola Inc.
P-O-P company: Visual Marketing Inc., Chicago
Purpose of display: These two displays were designed to provide a permanent home for two-way radios in Home Depot stores. A counter display was placed in the front of the store to direct consumers to the full display.

Product marketers are responding to demands for customized P-O-P by getting to know big-box retailers and learning to work within limits

Retail chain: Wal-Mart Stores Inc.
Marketer: Sharp International
P-O-P company: New Dimensions Research Corp., Melville, N.Y.
Purpose of display: As part of a tri-vendor program, this countertop display was made exclusively for Wal-Mart to showcase three different watch brands.