Account-Specific

Client: Good Times Home Video, New York
Products Promoted: Various videos
Objective: To introduce the Hollywood Video Values campaign in Kmart stores.
Introduction: June 1999
Number of Displays: 5,000
Construction/Materials: Corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Miller Brewing Co., Milwaukee
Products Promoted: Lite beer
Objective: E-Z UP Instant Shelter P-O-P stand models will be used in convenience stores and supermarkets to promote Miller Lite during the 1999-2000 NFL season.
Introduction: August 1999
Construction/Materials: 5-foot by 5-foot white, powder-coated frame with a customized screen-printed logo top, sidewall and railskirts. The unit sets up in 60 seconds and is portable.
P-O-P Company: International E-Z UP Inc., Riverside, Calif.

Client: New Balance, Boston
Producer: Thomson-Leeds Company Inc., New York
Marketing Objective: This "U"-shaped display is shoppable from three sides, creating a dramatic brand presentation as consumers enter The Sports Authority. It merchandise 54 individual footwear styles.

Client: Intel Corp., Santa Clara, Calif.
Products Promoted: Intel Pentium III Processor
Objective: The permanent endcap is placed in high traffic areas of Circuit City's computer hardware section where Intel personal computers are showcased. The display is easy to install and may be easily updated.
Introduction: February 1999
Construction/Materials: Fabricated metal, powder coating, acrylic, styrene and screen printing
P-O-P Company: Frank Mayer & Associates Inc., Grafton, Wis.

Client: BIC Corp., Milford, Conn.
Producer: Triangle Display Group, Philadelphia
Marketing Objective: To ensure high product visibility, easy product access and overall attractiveness. The display was designed to accommodate shelf units on all four sides so consumers can quickly see the contents from any angle.

Client: Harman Consumer Group, Woodbury, N.Y.
Products Promoted: JBL Speakers
Objective: The display complements an advertising campaign for the new ARC series speakers. It's the only interactive home theatre featured in Price-Costco warehouse clubs and potential customers can get a free demonstration.
Introduction: July 1998
Construction/Materials: Melamine steel tubing, acrylic, four-color graphics, custom-engineered circuit board
P-O-P Company: Flair Display Inc., Bronx, N.Y.

Client: RadioShack, Fort Worth, Texas
Products Promoted: Compaq Creative Learning Series
Objective: An illuminated marquee draws consumers to the store-within-a-store area being used to introduce the Compaq Creative Learning Series, a line of computers designed to appeal to families nationwide.
Introduction: Summer 1998
Construction/Materials: Vacuum-formed styrene, laminated MDF, fluorescent illumination
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: Energizer Battery Co., St. Louis
Producer: Gage In-Store Marketing LLC, Minneapolis
Marketing Objective: To reinforce the battery manufacturers' brand image, create an environment for one-stop shopping and increase impulse battery purchases in Target stores.