Account-Specific

Retail chain: Wal-Mart Stores Inc.
Marketer: GT Interactive Software
P-O-P company: Inland Consumer Packaging and Displays, Indianapolis
Purpose of display: This pallet display was specially-designed to obtain better placement for GT Interactive's CD-ROM games in Wal-Mart stores.

Retail chain: Wal-Mart Stores Inc.
Marketer: Rexall Sundown
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Purpose of display: This four-sided, spinner floor display was designed to educate consumers about Wal-Mart's extensive selection of vitamin supplements and direct them to the pharmacy section of the store.

Client: RYKA, Portland, Ore.
Distribution: Athlete's Foot stores
Size of Run: 140
Producer: Medallion Associates, New York
Division: Permanent, Footwear and Shoe Care
Objectives: The client wanted to develop a unit that would tell the RYKA "exclusively for women" story while also blending into the Athlete's Foot store environment.

Client: Duracell Inc., Bethel, Conn.
Distribution: Mass merchants
Size of Run: 1,500
Producer: Display Creations Inc., Brooklyn, N.Y.
Division: Permanent, Film and Batteries
Objectives: The display was designed to be the major battery center of the store. It was necessary to create a highly visible four-sided unit with large merchandising graphic panels in order to be accessible and visible from all sides.

Retail chain: Sally Professional Stores
Marketer: Revlon
P-O-P company: P.O.P. Displays International, Woodside, N.Y.
Purpose of display: This gondola was designed to introduce Revlon's Pro-line of cosmetics to Sally Professional's beauty specialist clientele.

Product: Anchor Blue denim jeans
Number of banners: 150 sets of five each
P-O-P companies: Butler, Shine & Stern (design), Sausalito, Calif.; Jomar Inc. (manufacture), Pomona, Calif.
Distribution: Millers Outpost retail stores
Introduction: July 1998
Duration: Permanent
Construction: Screenprinted poly/cotton blend material
Display set-up: Retailers

Flawless P-O-P planning and execution gives Colgate-Palmolive reason to smile