Account-Specific

Client: Sherwin-Williams, Cleveland
Products Promoted: All lines in Sears paint department
Objective: To develop a signage system that works on multiple types of existing store fixtures, can be installed in any length run and can accept different-size graphics.
Introduction: July 1998
Construction/Materials: Extruded PVC, injection-molded ABS
P-O-P Company: Cormark, Rosemont, Ill.

Client: Intel Corp., Santa Clara, Calif.
Products Promoted: Intel products
Objective: To focus on Intel-based products in high traffic areas of CompUSA stores.
Construction/Materials: Metal structure with vinyl banners, lightboxes and 3-D vacuum-formed Intel Pentium II Processor cartridge with hologram
P-O-P Company: Frank Mayer & Associates, Grafton, Wis.

The squeeze on margins and space has marketers and retailers working more closely than ever before -- but it creates friction as well.

Client: Coca-Cola USA
Producer: Henschel-Steinau Inc.
Comments: This unit featured injection-molded adjustable shelf dividers, steel-tube snap-lock frame construction, and a sheet-metal light-box with four sequential light areas and 5-color screenprinted translucent graphics. The display could be set up in 40 minutes without tools. It was shipped in three cartons and fit on the majority of supermarket endcaps.