Walmart tied in to Colombia Pictures' July 11 home video release of Smurfs: The Lost Village by merchandising an exclusive, limited edition Smurfs lunch box.
Meijer tied in to L'Oreal USA's July 30 FSI event with a feature in its July 30/Aug. 3 circular offering shoppers who spend $20 or Maybelline New York or Garnier products $10 off a future beauty care or cosmetics purchase.
