St. Pauli Girl Oktoberfest Signage
Product: Barton Beers St. Pauli Girl beer
Number of displays: 3,500 on-premise kits; 5,000 mobiles; 20,000 each of static clings, digital price posters and display cards
P-O-P company: The Promotion Agency Inc., Greenwich, Conn.
Distribution: On and off premise
Introduction: September 1993
Duration: Promotional
Construction: Molded plastic (tip bank); plastic (pennants); paper (banner); corrugated (remaining materials)