Beer

Client: Martlett Importing Co.
Producer: P.O.P. Displays Inc.
Category: Thermo-formed Plastics: Sign
Comments: These signs are manufactured from a variety of materials and processes, including vacuum forming, lithography, silkscreening and hot stamping. They have the look of injection molding at the cost of vacuum forming.

Product: Barton Beers St. Pauli Girl beer
Number of displays: 10,000
P-O-P companies: DJB Associates (design); Rapid Mounting & Finishing Co. (manufacture), both of Chicago
Distribution: Off-premise locations
Introduction: May 1993
Duration: Temporary
Construction: Corrugated
Barton Beers, the U.S. importer for St. Pauli Girl, is hoping the brew-bearing St. Pauli Girl display will cut through the promotional clutter this summer.

Rapid Mounting & Finishing Co.
Anheuser-Busch Inc.
Motion, Light and Sound: Floorstands

KCS Industries Inc.
Miller Brewing Co.
Thermo-formed Plastics: Wall Units

Everbrite Inc.
Anheuser-Busch Inc.
Multiple Materials: Signs

KCS Industries Inc.
Anheuser-Busch Inc.
Injection-molded Plastics: Signs

Everbrite Inc.
Anheuser-Busch Inc.
Injection-molded Plastics: Wall Units