Beer

Client: Wisdom Import Sales Co.
Producer: Everbrite Inc.

Client: Stroh Brewing Co.
Producer: Stout Marketing

Products: Pittsburgh Brewing Co. Golden Lager and J.J. Wainright's beers
P-O-P company: Lawless Packaging & Display, Buffalo, N.Y.
Number of displays: 500
Distribution: Beer distribution centers
Introduction: April 1993
Duration: Semi-permanent
Construction: Corrugated plastic
Pittsburgh Brewing first utilized this durable display for its Golden Lager brand and now for its J.J. Wainright's brand. The removable header doubles as an easel card, allowing both brands to be displayed simultaneously.

Client: Anheuser-Busch Inc.
Producer: KCS Industries Inc.
Category: Fabricated Plastics: Wall Unit
Comments: The 3-D photography provided the opportunity to bring excitement to replacement faces, and at the same time, make full use of an existing P-O-P element. Backlighting extends the depth of field and enhances the sharpness of the image, which is often lost in other 3-D processes.

Client: Martlett Importing Co.
Producer: P.O.P. Displays Inc.
Category: Thermo-formed Plastics: Sign
Comments: These signs are manufactured from a variety of materials and processes, including vacuum forming, lithography, silkscreening and hot stamping. They have the look of injection molding at the cost of vacuum forming.

Product: Barton Beers St. Pauli Girl beer
Number of displays: 10,000
P-O-P companies: DJB Associates (design); Rapid Mounting & Finishing Co. (manufacture), both of Chicago
Distribution: Off-premise locations
Introduction: May 1993
Duration: Temporary
Construction: Corrugated
Barton Beers, the U.S. importer for St. Pauli Girl, is hoping the brew-bearing St. Pauli Girl display will cut through the promotional clutter this summer.

Client: Zima Beverage Co.
Producer: KCS Industries Inc.
Category: Fabricated Plastics: Sign
Comments: The combined use of backlit clear acrylic and reflective acrylic parallel the uniqueness of the product. The reflective properties of the acrylic denote the product's clean, light taste.