Beer

Client: Coors Brewing Co.
Producer: Pakway Container Corp.
Category: Paperboard: Floorstand
Comments: This corrugated display uses EC flute for extra support of cans or bottles. A special poly liner with a drain tube makes the display leak-free. It is also easy to move with casters.

Client: Zima Beverage Co.
Producer: KCS Industries
Primary Design Company: Integer Group
Category: Thermoformed Plastic: Wall unit
Comments: Neo-neon offers a dramatic appearance at an affordable price. The bottle face was vacuum formed in a clear material to represent the product's taste. Existing tooling was used for the frame.

Client: Anheuser-Busch Inc.
Producer: Everbrite Inc.
Category: Motion, Light or Sound: Wall unit
Comments: This large, 30-inch-diameter wall clock attracts attention with neon hands and a neon ring around its perimeter. Each of the clock's hands must be continually powered as it sweeps around the face. This was accomplished with a lightweight, low-consumption power supply that provides brilliant illumination.

Client: Anheuser-Busch Inc.
Producer: Everbrite Inc.
Category: Multiple Materials: Sign
Comments: To reinforce the brand's cool, refreshing image, this neon sign has a flare-patterned, polycarbonate cover that simulates the frozen logo in a block of ice. The sign is designed to hang on a 20-degree angle -- the exact angle of the original logo design.

Product: Miller Genuine Draft
Number of displays: 250
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On and off premise
Introduction: January 1994
Duration: Permanent
Construction: Bar stock frame, screened backlit panel, neon tubing with glass beads, core and coil power supply with rheostat
Glass beads in the circular neon frame on this Miller Genuine Draft light box cause the neon light to arc and create a lightning effect. The Sharks logo can be changed to another design as needed.

Product: Stroh Brewery Co. Old Milwaukee beer
Number of displays: 2,500
P-O-P companies: River Graphics (design), Detroit; Westcott Paper Products (easel and dangler printing), Detroit; Gaylord Printing (sell sheet printing), Detroit
Distribution: Grocery stores, c-stores
Introduction: April 1994
Duration: Temporary
Construction: Board stock (easels), styrene (danglers)

Product: Stroh Brewery Co. Old Milwaukee Light beer
Number of displays: More than 60,000
P-O-P companies: Flair Communications Agency Inc. (design), Chicago; Moebius Printing (printing), Milwaukee; Westcott Paper Products (die cutting and finishing), Detroit
Distribution: Off premise
Introduction: May 1994
Duration: Promotional
Construction: Litho-printed rigid corrugated (stacker and easel card); flexo-printed single-face corrugated (case wrap)