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Beer

  • Weinhard's Boar's Head Red Neon

    Product: Blitz-Weinhard Brewing Co. Weinhard's Boar's Head Red beer
    Number of displays: 1,800
    P-O-P companies: 206 Marketing (design), Portland, Ore.; Neon Impressions (manufacture), Pittsboro, N.C.
    Distribution: On premise
    Introduction: May 1994
    Duration: Permanent
    Construction: Injection-molded plastic (outer housing); neon tubing
    Blitz-Weinhard is utilizing a neon sign that incorporates motion for the introduction of Weinhard's Boar's Head Red.
    Weinhard's Boar's Head Red Neon
  • Coors Light Vollyball

    Product: Coors Light beer
    P-O-P companies: Thomas A. Schutz Co. (design and manufacture), Morton Grove, Ill.; Integer Group (design), Golden, Colo.
    Distribution: On premise
    Introduction: May 1994
    Duration: Permanent
    Construction: Rotationally cast vinyl (3-D "hands" signs); EPS foam (volleyball, ski and hydro-slide signs)
    Coors Light Vollyball
  • Stroh Grillers Sweepstakes

    Product: Stroh's beer
    Number of displays: 15,000 mass stackers; 60,000 easel cards; 10,000 rolls of base wrap
    P-O-P company: Flair Communications Agency, Chicago
    Distribution: Liquor stores, drug stores, grocery stores and superstores
    Introduction: May 1994
    Duration: Promotional
    Construction: Four-color varnished corrugated (mass stacker and easel pad); card stock (sweepstakes entry pad); two-color corrugated paper (base wrap)
    Stroh Grillers Sweepstakes
  • Michelob Golden Draft Floor Display

    1994 Best of the Times
    Client: Anheuser-Busch Inc.
    Producer: Henschel-Steinau Inc.
    Category: Multiple Materials: Floorstand
    Comments: The client wanted a display that would secure a permanent area of the store for the roll-out of a premium brand. The large replica of the flagship bottle has a pinwheel-support design that allows for easy restocking and consumer access. A flakeboard base supports 24 cases. Injection-molded trays were made from a new, high-gloss medium-impact styrene that simulates the luster of ABS, but costs less.
    Michelob Golden Draft Floor Display
  • Coors Wet Bin Display

    Client: Coors Brewing Co.
    Producer: Pakway Container Corp.
    Category: Paperboard: Floorstand
    Comments: This corrugated display uses EC flute for extra support of cans or bottles. A special poly liner with a drain tube makes the display leak-free. It is also easy to move with casters.
    Coors Wet Bin Display
  • Zima Neo-Neon Wall Sign

    Client: Zima Beverage Co.
    Producer: KCS Industries
    Primary Design Company: Integer Group
    Category: Thermoformed Plastic: Wall unit
    Comments: Neo-neon offers a dramatic appearance at an affordable price. The bottle face was vacuum formed in a clear material to represent the product's taste. Existing tooling was used for the frame.
    Zima Neo-Neon Wall Sign
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