Beer

Product: Blitz-Weinhard Brewing Co. Weinhard's Boar's Head Red beer
Number of displays: 1,800
P-O-P companies: 206 Marketing (design), Portland, Ore.; Neon Impressions (manufacture), Pittsboro, N.C.
Distribution: On premise
Introduction: May 1994
Duration: Permanent
Construction: Injection-molded plastic (outer housing); neon tubing
Blitz-Weinhard is utilizing a neon sign that incorporates motion for the introduction of Weinhard's Boar's Head Red.

Product: Coors Light beer
P-O-P companies: Thomas A. Schutz Co. (design and manufacture), Morton Grove, Ill.; Integer Group (design), Golden, Colo.
Distribution: On premise
Introduction: May 1994
Duration: Permanent
Construction: Rotationally cast vinyl (3-D "hands" signs); EPS foam (volleyball, ski and hydro-slide signs)

Product: Stroh's beer
Number of displays: 15,000 mass stackers; 60,000 easel cards; 10,000 rolls of base wrap
P-O-P company: Flair Communications Agency, Chicago
Distribution: Liquor stores, drug stores, grocery stores and superstores
Introduction: May 1994
Duration: Promotional
Construction: Four-color varnished corrugated (mass stacker and easel pad); card stock (sweepstakes entry pad); two-color corrugated paper (base wrap)

1994 Best of the Times
Client: Anheuser-Busch Inc.
Producer: Henschel-Steinau Inc.
Category: Multiple Materials: Floorstand
Comments: The client wanted a display that would secure a permanent area of the store for the roll-out of a premium brand. The large replica of the flagship bottle has a pinwheel-support design that allows for easy restocking and consumer access. A flakeboard base supports 24 cases. Injection-molded trays were made from a new, high-gloss medium-impact styrene that simulates the luster of ABS, but costs less.

Client: Coors Brewing Co.
Producer: Pakway Container Corp.
Category: Paperboard: Floorstand
Comments: This corrugated display uses EC flute for extra support of cans or bottles. A special poly liner with a drain tube makes the display leak-free. It is also easy to move with casters.

Client: Zima Beverage Co.
Producer: KCS Industries
Primary Design Company: Integer Group
Category: Thermoformed Plastic: Wall unit
Comments: Neo-neon offers a dramatic appearance at an affordable price. The bottle face was vacuum formed in a clear material to represent the product's taste. Existing tooling was used for the frame.