Beer

Client: Barton Beers Inc.
P-O-P company: KCS Industries Inc.

Product: Coors Light beer
P-O-P companies: Thomas A. Schutz Co. (design and manufacture), Morton Grove, Ill.; Integer Group (design), Golden, Colo.
Distribution: On premise
Introduction: May 1994
Duration: Permanent
Construction: Rotationally cast vinyl (3-D "hands" signs); EPS foam (volleyball, ski and hydro-slide signs)

Client: Miller Brewing Co.
Producer: Thomas A. Schutz Co.
Category: Injection-molded Plastic: Sign
Comments: The client wanted a unique P-O-P display that would dominate the pool table area. A real, frosted-ice-block sculpture was duplicated in clear injection-molded components. Sophisticated assembly fixtures were developed to solvent seal the bottle into the ice block and assemble the block without mechanical fasteners.

Client: Anheuser-Busch Inc.
Producer: Mead Merchandising
Category: Rotationally/Blow-molded Plastic: Floorstand/fixture
Comments: This eye-catching singles cooler was designed to promote sampling at golf-related events. The unit's rotationally molded outer shell simulates the dimples on a golf ball. The lid and liner, made of injection-molded plastic, provide superior insulation qualities. The unit rests on a wooden stand covered by AstroTurf.

Product: Stroh's beer
Number of displays: 15,000 mass stackers; 60,000 easel cards; 10,000 rolls of base wrap
P-O-P company: Flair Communications Agency, Chicago
Distribution: Liquor stores, drug stores, grocery stores and superstores
Introduction: May 1994
Duration: Promotional
Construction: Four-color varnished corrugated (mass stacker and easel pad); card stock (sweepstakes entry pad); two-color corrugated paper (base wrap)