Beer

This banner for Tsingtao highlights the Year of the Horse and the Chinese New Year celebration, the biggest promotional period for the import.
Producers: DJB Associates, Chicago (design); Visual Textile Resources, Patterson, N.J. (production)

Retail Category: Eating and Drinking Establishments
Display Type: Motion, Light or Sound Display
Client: Miller Brewing Co.
Producer: Add-Vision Inc., Grass Valley, Calif.
Size of Run: 250-500
Comments: Thin, flat and weighing three pounds, this display is both convenient and eye-catching. Animation of bubbling beer surrounds the brand logo.

Retail Category: Eating and Drinking Establishments
Display Type: Permanent Signage
Client: The Integer Group
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 100
Comments: The eye-catching horse racing graphics are silk-screened four-color process on PETG and backlit with a neon grid. The Coors Light neon logo completes this fun and bright display.

Product: Tetley's English Ale
Number of displays: 2,500
P-O-P company: The Strive Group/Pride Container Corp., Chicago
Distribution: Off-premise liquor and grocery stores
Introduction: January 2001
Duration: Temporary
Construction: Litho-mounted corrugated; acrylic rod; battery-operated motor
Display set-up: Wholesalers
Floorstands for Barton Beers' Tetley's English Ale employ a battery-operated motion device that creates the illusion of beer flowing from the can to the glass.