Beer

Product: Tetley's English Ale
Number of displays: 2,500
P-O-P company: The Strive Group/Pride Container Corp., Chicago
Distribution: Off-premise liquor and grocery stores
Introduction: January 2001
Duration: Temporary
Construction: Litho-mounted corrugated; acrylic rod; battery-operated motor
Display set-up: Wholesalers
Floorstands for Barton Beers' Tetley's English Ale employ a battery-operated motion device that creates the illusion of beer flowing from the can to the glass.

Retail Category: Eating & Drinking Establishments
Display Type: Countertop - Permanent
Client: Anheuser-Busch Inc.
Producer: Everbrite Inc., Greenfield, Wis.
Size of Run: 500
Comments: An illuminated, injection-molded bottle rotates slowly on this backbar glorifier to educate consumers on the natural brewing ingredients used in Budweiser beer.

Product: Smirnoff Ice malt beverage
P-O-P companies: Network Display Inc.(lenticular display, glorifiers, neon sign), Passaic, N.J.; Neu-Solutions Inc. (electrostatic glorifier), Bay Shore, N.Y.
Introduction: January 2001
Display set-up: Field and retail staffs
Illuminated streams of plasma emanate from the Smirnoff Ice bottle and move continuously along the inside of the dome of this electrostatic bottle glorifier.

Retail Category: Eating & Drinking Establishments
Display Type: Motion, Light or Sound Displays
Client: Guinness Bass Import Co.
Producer: Network Display Inc., Passaic, N.J.
Size of Run: 6,200
Comments: Bright colors and lenticular motion graphics draw attention to this battery-powered, double-sided display. The graphics are interchangeable so the promotion can be updated at a later date.

Retail Category: Eating & Drinking Establishments
Display Type: Temporary Graphics
Client: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
Size of Run: 3,150
Comments: Vacuum-forming and bright graphics provide a 3-D effect to what would have been a regular banner. The wall display commemorates Mardi Gras and the Bud family of beer involvement with the celebration.

Product: Smirnoff Ice malt beverage
P-O-P companies: Network Display Inc.(lenticular display, glorifiers, neon sign), Passaic, N.J.; Neu-Solutions Inc. (electrostatic glorifier), Bay Shore, N.Y.
Introduction: January 2001
Display set-up: Field and retail staffs
Guinness enhanced the red highlights on this neon sign to match the red coloring used on the Smirnoff Ice brand.

Retail Category: Eating & Drinking Establishments
Display Type: Permanent Signage
Client: The Integer Group
Producer: Array Marketing Group, KCS Industries Division, Hartland, Wis.
Size of Run: 652
Comments: This bottle opener and bottle-cap catcher promotes the Coors Light brand on-premise. The bottle opener is injection molded in polycarbonate for strength and durability.

Retail Category: Liquor Stores
Display Type: Permanent Signage
Client: Gambrinus Co.
Producer: Everbrite Inc., Greenfield, Wis.
Size of Run: 2,975
Comments: The serene, tropical paradise theme of this permanent neon sign reinforces Corona Light's thirst-quenching image. Unique materials and a dimensionally crafted blue translucent pool accentuate the neon bottle and lime.

Product: Smirnoff Ice malt beverage
P-O-P companies: Network Display Inc. (lenticular display, glorifier, neon sign), Passaic, N.J.; Neu-Solutions Inc. (electrostatic glorifier), Bay Shore, N.Y.
Introduction: January 2001
Display set-up: Field and retail staffs
This backlit glorifier highlights the icy, refreshing nature of Smirnoff Ice, a new malt-based beverage from Guinness Bass Import.