Beer

Client: Miller Brewing Co., Milwaukee
Producer: MoldRite Products Inc., Waukesha, Wis.
Comments: This illuminated sign features a trophy-size, 42-inch muskie molded in rigid polyurethane foam and airbrushed with multiple colors using taxidermy techniques. The lighting is housed inside the belly of the fish, and light flows up on the Leinie Lodge logo and down on the dock using a deflector plate.

Client: Anheuser-Busch Inc.,St. Louis
Products Promoted: Michelob family of beers
Objective: The fireplace display was designed to increase sales/marketshare for Michelob throughout the holiday season. It is flexible and customizable to promote various products.
Distribution: Supermarkets, liquor stores
Construction/Materials: Corrugated
P-O-P Company: Phoenix Display/International Paper,Thorofare, N.J.

Client: Barton Beers Ltd., Chicago
Product Promoted: Corona Light beer
Objective: With a message-in-a-bottle theme, the sign was designed to gain attention for a new product in window and on wall locations. It was also designed to be low in cost.
Distribution: On-premise
Construction/Materials: Vacuum-formed bottle with screenprinted label; styrene-screened message; argon glass; actual cork
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Lite beer
Objective: The display unit is sized to fit into a c-store or supermarket channel. It is intended to create a presence for brand building.
Distribution: Convenience stores, supermarkets, special events
Construction/Materials: Vacuum-formed plastic, four-color process screenprinting
P-O-P Company: Paul Flum Ideas, St. Louis

Client: Yuengling Brewery, Pottsville, Pa.
ProductPromoted: Lager
Objective: The counter mats were used to introduce the beverage to the mid-Atlantic market.
Distribution: Liquor stores, bars
Construction/Materials: Offset print,PE lamination, rubber backing
P-O-P Company: Convergence Corp., Abingdon, Md.

Client: Anheuser-Busch Inc., St. Louis
Product Promoted: O'Doul's non-alcoholic beer
Objective: This glow-in-the-dark mirror was created to increase product awareness and announce the company's sponsorship of the PGA Tour.
Distribution: Bars and restaurants
Construction/Materials: Mirrored glass, 10-hour glow material, frame
P-O-P Company: MMI Distribution, Wauwatosa, Wis.

Client: Sterling Rice Group, Boulder, Colo. (for Smirnoff)
Product Promoted: Smirnoff Ice beer
Objective: The sign was designed to promote the new line of Smirnoff Ice beer. It has a dimmer that allows the retailer to control the amount of light emanating from it.
Distribution: Bars, restaurants and delis
Construction/Materials: Neon tubing, screenprinted translucent styrene face, metal frame and power transformer
P-O-P Company: Array Marketing Group, Thomson-Leeds Division, New York

Clients: Molson Breweries, Miller Brewing Co., Anheuser-Busch Inc.
Product Promoted: Beer
Objective: The table tents are designed to increase on-premise sales by heightening consumer awareness of the specific brands carried by the establishment.
Distribution: On-premise locations
Construction/Materials: Acrylic that is laser-cut or routed
P-O-P Company: Acrylic Designs Inc., Springfield, Vt.