Beer

Product: Smirnoff Ice malt beverage
P-O-P companies: Network Display Inc.(lenticular display, glorifiers, neon sign), Passaic, N.J.; Neu-Solutions Inc. (electrostatic glorifier), Bay Shore, N.Y.
Introduction: January 2001
Display set-up: Field and retail staffs
Illuminated streams of plasma emanate from the Smirnoff Ice bottle and move continuously along the inside of the dome of this electrostatic bottle glorifier.

Retail Category: Eating & Drinking Establishments
Display Type: Motion, Light or Sound Displays
Client: Guinness Bass Import Co.
Producer: Network Display Inc., Passaic, N.J.
Size of Run: 6,200
Comments: Bright colors and lenticular motion graphics draw attention to this battery-powered, double-sided display. The graphics are interchangeable so the promotion can be updated at a later date.

Retail Category: Eating & Drinking Establishments
Display Type: Temporary Graphics
Client: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
Size of Run: 3,150
Comments: Vacuum-forming and bright graphics provide a 3-D effect to what would have been a regular banner. The wall display commemorates Mardi Gras and the Bud family of beer involvement with the celebration.

Client: The Integer Group, Lakewood, Colo.
Comments: Designed solely for New Jersey accounts, this neon sign features an outline of the state and sleek graphics designed to appeal to its proud residents.
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: Barton Beers Ltd., Chicago
Comments: Highly visible neon and graphics that evoke the fun of life on the beach combine to call attention to the brand at on-premise locations.
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: Miller Brewing Co., Milwaukee
Comments: A replica of Rusty Wallace's stock car, this illuminated pool table lamp reinforces Miller's relationship with Nascar and appeals to its substantial base of fans.
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: Anheuser-Busch, St. Louis
Producer: Grimm Industries, Fairview, Pa.
Comments: Designed to reinforce Busch's relationship with NASCAR, this sign is an exact replica of a Chevy auto hood, except that it is made of co-extruded styrene to keep manufacturing and distribution costs low. The NASCAR and Busch logos appeal to their targeted retail environment of sports bars and arenas.