Beer

Retail Category: Eating & Drinking Establishments
Display Type: Countertop - Permanent
Client: Anheuser-Busch Inc.
Producer: Everbrite Inc., Greenfield, Wis.
Size of Run: 500
Comments: An illuminated, injection-molded bottle rotates slowly on this backbar glorifier to educate consumers on the natural brewing ingredients used in Budweiser beer.

Client: Miller Brewing Co., Milwaukee
Comments: A replica of Rusty Wallace's stock car, this illuminated pool table lamp reinforces Miller's relationship with Nascar and appeals to its substantial base of fans.
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: The Integer Group, Lakewood, Colo.
Comments: Designed solely for New Jersey accounts, this neon sign features an outline of the state and sleek graphics designed to appeal to its proud residents.
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: Barton Beers Ltd., Chicago
Comments: Highly visible neon and graphics that evoke the fun of life on the beach combine to call attention to the brand at on-premise locations.
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: Miller Brewing Co., Milwaukee
Producer: MoldRite Products Inc., Waukesha, Wis.
Comments: This illuminated sign features a trophy-size, 42-inch muskie molded in rigid polyurethane foam and airbrushed with multiple colors using taxidermy techniques. The lighting is housed inside the belly of the fish, and light flows up on the Leinie Lodge logo and down on the dock using a deflector plate.

Client: Anheuser-Busch, St. Louis
Producer: Grimm Industries, Fairview, Pa.
Comments: Designed to reinforce Busch's relationship with NASCAR, this sign is an exact replica of a Chevy auto hood, except that it is made of co-extruded styrene to keep manufacturing and distribution costs low. The NASCAR and Busch logos appeal to their targeted retail environment of sports bars and arenas.