Beer

Retail Category: Liquor Stores
Display Type: Permanent Signage
Client: Gambrinus Co.
Producer: Everbrite Inc., Greenfield, Wis.
Size of Run: 2,975
Comments: The serene, tropical paradise theme of this permanent neon sign reinforces Corona Light's thirst-quenching image. Unique materials and a dimensionally crafted blue translucent pool accentuate the neon bottle and lime.

Product: Smirnoff Ice malt beverage
P-O-P companies: Network Display Inc. (lenticular display, glorifier, neon sign), Passaic, N.J.; Neu-Solutions Inc. (electrostatic glorifier), Bay Shore, N.Y.
Introduction: January 2001
Display set-up: Field and retail staffs
This backlit glorifier highlights the icy, refreshing nature of Smirnoff Ice, a new malt-based beverage from Guinness Bass Import.

Client: Miller Brewing Co., Milwaukee
Comments: A replica of Rusty Wallace's stock car, this illuminated pool table lamp reinforces Miller's relationship with Nascar and appeals to its substantial base of fans.
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: The Integer Group, Lakewood, Colo.
Comments: Designed solely for New Jersey accounts, this neon sign features an outline of the state and sleek graphics designed to appeal to its proud residents.
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: Barton Beers Ltd., Chicago
Comments: Highly visible neon and graphics that evoke the fun of life on the beach combine to call attention to the brand at on-premise locations.
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: Miller Brewing Co., Milwaukee
Producer: MoldRite Products Inc., Waukesha, Wis.
Comments: This illuminated sign features a trophy-size, 42-inch muskie molded in rigid polyurethane foam and airbrushed with multiple colors using taxidermy techniques. The lighting is housed inside the belly of the fish, and light flows up on the Leinie Lodge logo and down on the dock using a deflector plate.