Beer

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Leinenkugel's Sunset Wheat Beer
Distribution: Bars and restaurants nationwide
Production Run Quantity: 447
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 39" x 17" x 7"
Weight: 4 lbs.
Budget Category (U.S.): $201 - $250

Client: DJB and Associates, Chicago, IL
Product(s) Promoted: Corona Light Beer
Distribution: Liquor Stores
Number of Stores: 8,700
Production Run Quantity: 8,700
Introduction: February 2007
Intended Duration: 3-6 months
Dimensions (H x W x D): 24" x 24" x 24"
Weight: 1 lb.
Budget Category (U.S.): $6 - $10
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Corona Extra/Light Beer Brands
Distribution: Bars and restaurants nationwide
Number of Stores: 1,000
Production Run Quantity: CX 586, CL 415
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 26" x 24" x 3"
Weight: 8 lbs.
Budget Category (U.S.): $151 - $200

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: California
Number of Stores: Not available
Production Run Quantity: 427
Introduction: April 2006
Intended Duration: 3-5 years
Dimensions (H x W x D): 42" x 43" x 8"
Weight: 50 lbs.
Budget Category (U.S.): $401 - $450

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: AB Distributors
Distribution: Bars and restaurants nationwide
Number of Stores: 545
Production Run Quantity: 1,000
Introduction: May 2007
Intended Duration: 1-3 years
Dimensions (H x W x D): 16" x 16" x 5"
Weight: 8 lbs.
Budget Category (U.S.): $51 - $100
Producer: Array, Toronto, ON

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Leinenkugel Brewery Brands
Distribution: Bars and restaurants nationwide
Number of Stores: 152
Production Run Quantity: 152
Introduction: March 2007
Intended Duration: 1-3 years
Dimensions (H x W x D): 48" x 67" x 6"
Weight: 10 lbs.
Budget Category (U.S.): $201 - $250

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Beer
Distribution: Restaurants & bars
Production Run Quantity: 287
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 35" x 37" x 6"
Weight: 18 lbs.
Budget Category (U.S.): $251 - $300
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Budweiser, Bud Light, Bud Select
Distribution: Supermarkets Nationwide
Number of Stores: National
Production Run Quantity: 50+
Introduction: March 2006
Intended Duration: 8 months
Dimensions (H x W x D): 84" x 67" x 24"
Weight: 20 lbs.
Budget Category (U.S.): $26 - $50

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Pacifico Beer
Distribution: Liquor stores, bars and restaurants nationwide
Number of Stores: 672
Production Run Quantity: 672
Introduction: January 2007
Intended Duration: 3 years
Dimensions (H x W x D): 23" x 25" x 5"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Pilsner Urquell Beer
Distribution: Liquor Stores
Number of Stores: 1,550
Production Run Quantity: 1,550
Introduction: April 2007
Intended Duration: 6-9 months
Dimensions (H x W x D): 70" x 22" x 21"
Weight: 4 lbs.
Budget Category (U.S.): $26 - $50