Beer

Client: Miller Brewing Co., Milwaukee, WI
Product(s) Promoted: Foster's Surfboard Reflective Plaque
Distribution: Bars & Restaurants
Production Run Quantity: 980
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 60" x 16" x 1"
Weight: 8 lbs.
Budget Category (U.S.): $51 - $100
Producer: Madden Communications, Wood Dale, IL

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: United States
Production Run Quantity: 541
Introduction: April 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 36" x 35" x 8"
Weight: 11 lbs.
Budget Category (U.S.): $151 - $200
Producer: Enhance America, Orchard Park, NY

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: Supermarkets Nationwide
Number of Stores: N/A
Production Run Quantity: 1,526
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 31" x 18" x 3"
Weight: 5.75 lbs.
Budget Category (U.S.): $151 - $200

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Corona Light Beer Brands
Distribution: Bars and restaurants nationwide
Number of Stores: 710
Production Run Quantity: 710
Introduction: January 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 25" x 26" x 5"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Ryan Partnership, Wilton, CT
Product(s) Promoted: Heineken Beer
Distribution: Liquor Stores
Number of Stores: 375
Production Run Quantity: 375
Introduction: May 2007
Intended Duration: 3 months
Dimensions (H x W x D): 78" x 50" x 26"
Weight: 8 lbs.
Budget Category (U.S.): $51 - $100
Producer: Baird Display & Select Display, Milwaukee, WI

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Leinenkugel's Sunset Wheat Beer
Distribution: Bars and restaurants nationwide
Production Run Quantity: 447
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 39" x 17" x 7"
Weight: 4 lbs.
Budget Category (U.S.): $201 - $250

Client: DJB and Associates, Chicago, IL
Product(s) Promoted: Corona Light Beer
Distribution: Liquor Stores
Number of Stores: 8,700
Production Run Quantity: 8,700
Introduction: February 2007
Intended Duration: 3-6 months
Dimensions (H x W x D): 24" x 24" x 24"
Weight: 1 lb.
Budget Category (U.S.): $6 - $10
Producer: Baird Display, Milwaukee, WI

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Corona Extra/Light Beer Brands
Distribution: Bars and restaurants nationwide
Number of Stores: 1,000
Production Run Quantity: CX 586, CL 415
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 26" x 24" x 3"
Weight: 8 lbs.
Budget Category (U.S.): $151 - $200

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: California
Number of Stores: Not available
Production Run Quantity: 427
Introduction: April 2006
Intended Duration: 3-5 years
Dimensions (H x W x D): 42" x 43" x 8"
Weight: 50 lbs.
Budget Category (U.S.): $401 - $450

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: AB Distributors
Distribution: Bars and restaurants nationwide
Number of Stores: 545
Production Run Quantity: 1,000
Introduction: May 2007
Intended Duration: 1-3 years
Dimensions (H x W x D): 16" x 16" x 5"
Weight: 8 lbs.
Budget Category (U.S.): $51 - $100
Producer: Array, Toronto, ON

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?