Beer

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: Bars and restaurants nationwide
Number of Stores: 3,500
Production Run Quantity: 4,045
Introduction: April 2007
Intended Duration: 1 year
Dimensions (H x W x D): 24" x 19" x 2"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller High Life
Distribution: Retailers/Liquor Stores
Number of Stores: 6,525
Production Run Quantity: 13,050
Introduction: June 2006
Intended Duration: 6-9 months
Dimensions (H x W x D): 41" x 19" x 1"
Weight: 1 lb.
Budget Category (U.S.): $6 - $10

Client: Miller Brewing Co., Milwaukee, WI
Product(s) Promoted: Pilsner Urquell Beer
Distribution: Bars & Restaurants
Production Run Quantity: 1,000
Introduction: April 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 33" x 18" x 6"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150
Producer: Madden Communications, Wood Dale, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Corona Light Beer Brands
Distribution: Bars and restaurants nationwide
Number of Stores: 848
Production Run Quantity: 818
Introduction: January 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 20" x 45" x 5"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200

Client: Madden Communications Inc., Wood Dale, IL, for Miller Brewing Co., Milwaukee
Product(s) Promoted: Miller Chill Beer
Distribution: Convenience Stores in FL, TX, AZ, NM, CA
Number of Stores: Not available
Production Run Quantity: 3,000
Introduction: March 2007
Intended Duration: Three years
Dimensions (H x W x D): 22" x 30" x 3"
Weight: 12 lbs.
Budget Category (U.S.): $151 - $200

Client: Miller Brewing Co., Milwaukee, WI
Product(s) Promoted: Foster's Surfboard Reflective Plaque
Distribution: Bars & Restaurants
Production Run Quantity: 980
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 60" x 16" x 1"
Weight: 8 lbs.
Budget Category (U.S.): $51 - $100
Producer: Madden Communications, Wood Dale, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: United States
Production Run Quantity: 541
Introduction: April 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 36" x 35" x 8"
Weight: 11 lbs.
Budget Category (U.S.): $151 - $200
Producer: Enhance America, Orchard Park, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: Supermarkets Nationwide
Number of Stores: N/A
Production Run Quantity: 1,526
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 31" x 18" x 3"
Weight: 5.75 lbs.
Budget Category (U.S.): $151 - $200

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Corona Light Beer Brands
Distribution: Bars and restaurants nationwide
Number of Stores: 710
Production Run Quantity: 710
Introduction: January 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 25" x 26" x 5"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Ryan Partnership, Wilton, CT
Product(s) Promoted: Heineken Beer
Distribution: Liquor Stores
Number of Stores: 375
Production Run Quantity: 375
Introduction: May 2007
Intended Duration: 3 months
Dimensions (H x W x D): 78" x 50" x 26"
Weight: 8 lbs.
Budget Category (U.S.): $51 - $100
Producer: Baird Display & Select Display, Milwaukee, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?