Beer

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Corona Extra Beer Brands
Distribution: Liquor stores, bars and restaurants nationwide
Number of Stores: 4,450
Production Run Quantity: 4,603
Introduction: January 2006
Intended Duration: 3-5 years
Dimensions (H x W x D): 26" x 24" x 5"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: Bars and restaurants nationwide
Production Run Quantity: 1,880
Introduction: May 2007
Intended Duration: 3 years
Dimensions (H x W x D): 8" x 36" x 7"
Weight: 8 lbs.
Budget Category (U.S.): $101 - $150
Producer: Hankscraft Inc., Reedsburg, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: The Integer Group, Lakewood, CO
Product(s) Promoted: Killian's Irish Red Premium Lager
Distribution: Nationwide, Irish theme
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: January 2006
Intended Duration: 4 years
Dimensions (H x W x D): 38" x 24" x 6"
Weight: 15 lbs.
Budget Category (U.S.): $101 - $150

Client: Madden Communications Inc., Wood Dale, IL, for Miller Brewing Co., Milwaukee
Product(s) Promoted: Miller Lite on Tap
Distribution: Convenience stores
Number of Stores: Not available
Production Run Quantity: 458
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 27" x 26" x 5"
Weight: 21 lbs.
Budget Category (U.S.): $201 - $250

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Genuine Draft Beer
Distribution: Bars and restaurants nationwide
Number of Stores: 545
Production Run Quantity: 545
Introduction: March 2007
Intended Duration: 1-3 years
Dimensions (H x W x D): 16" x 50" x 12"
Weight: 20 lbs.
Budget Category (U.S.): $201 - $250

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite on Tap
Distribution: Bars and restaurants nationwide
Production Run Quantity: 35,000
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 12" x 4" x 2"
Weight: 1 lb.
Budget Category (U.S.): $16 - $25
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: InBev, Norwalk, CT
Product(s) Promoted: Stella Artois Beer
Distribution: Bars and restaurants nationwide
Number of Stores: 900
Production Run Quantity: 900
Introduction: February 2006
Intended Duration: 1-2 years
Dimensions (H x W x D): 17" x 7" x 7"
Weight: 18 lbs.
Budget Category (U.S.): $51 - $100
Producer: Global Marketing Group, Fair Lawn, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Icehouse Beer
Distribution: Supermarkets Nationwide
Number of Stores: N/A
Production Run Quantity: 761
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 24" x 24" x 5"
Weight: 11 lbs.
Budget Category (U.S.): $151 - $200

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Tsingtao beer
Distribution: Bars and restaurants nationwide
Number of Stores: 760
Production Run Quantity: 760
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 26" x 24" x 5"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150
Producer: Alluma Tech/Neon Tech, Chicago, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: South Florida
Number of Stores: 325
Production Run Quantity: 325
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 27" x 40" x 4"
Weight: 17 lbs.
Budget Category (U.S.): $201 - $250