ARTICLES BY THIS AUTHOR
- 1/15/2026
Retail Media, Measurement and the Questions Emerging Next
Speakers at NRF's Big Show raised early concerns about the limits of things like ROAS, pointing to a future where retail media measurement may need to evolve alongside more agentic forms of commerce. - 1/13/2026
From Campaigns to Content: How Brands Are Winning on TikTok Shop
Crocs, Tarte and Pacsun explain why they are treating TikTok Shop less like a campaign and more like a core retail channel.