Jennifer Guhl
ARTICLES BY THIS AUTHOR
- 12/1/2025
3 Mistakes That Can Derail a Product Launch at the Shelf
Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf. - 11/5/2025
Challenges in the Adult Beverage Market
Inmar's report, which highlights opportunities for BevAlc brands amid consumption declines, also showcases a success story from a leading hard-seltzer brand. - 9/17/2025
Ralph Lauren Launches AI Chatbot Stylist
Ask Ralph arranges shoppable outfits pulled from available inventory within the Polo Ralph Lauren brand. - 9/16/2025
Instacart Provides Ads for Vroom Delivery's C-Stores
The partnership supports Vroom Delivery’s efforts to better assist small- and medium-sized convenience retailers in leveraging advertising demand. - 9/16/2025
53% of Consumers Distrust AI-Enabled Search Results: Gartner
Consumers want more control over their online search experience, especially by turning off AI summaries.
