ARTICLES BY THIS AUTHOR

• 3/13/2014

  Shopper Marketing ROI: Benchmarking What Works

  Data from more than 8,600 shopper marketing programs uncovers best practices to improve program performance and ROI
• 3/12/2014

  Conference Overview: Mobile FirstLook: Strategy 2014

• 3/12/2014

  Food Lion Builds a 'Hub' for Digital Coupons

• 3/11/2014

  Walmart, P&G Sell Smiles

• 3/11/2014

  ConAgra Works to Improve Shopper ROI

• 3/10/2014

  H-E-B Nevers Strays Away from Texas

• 3/9/2014

  Neutrogena Primps for Another 'Night at the W'

• 3/6/2014

  Brands Help Delhaize Bulk Up for the Olympics

• 3/5/2014

  P&G brandSaver: March 2014

• 3/4/2014

  Oreo Fills Meijer with Special 'Wonder'