ARTICLES BY THIS AUTHOR
- 2/20/2014
So-Lo-Mo Central: March 2014
- 2/19/2014
Summit Preview: 'Solution Sharing' Benefits PepsiCo, Bi-Lo/Winn-Dixie
Executives to share details of successful beverage merchandising program during panel discussion - 2/19/2014
Uncovering Shopper Insights with the Resources You Have
Knowing what to ask of and expect from third-party providers is key - 2/19/2014
Q&A: Facebook's Erin Hunter
- 2/19/2014
Comings and Goings: March 2014
- 2/19/2014
You've Tested, Now What?
While CPGs and retailers certainly are experimenting with mobile technologies, they often don’t venture beyond the testing; what's holding them back? - 2/19/2014
Shopper Marketing on a Small Budget
Thanasi Foods marketing executive offers advice on hiring agencies, working with retailers - 2/19/2014
Mountain Dew, Doritos Play with Xbox
PepsiCo brands leverage the launch of new console with national program and retail overlays - 2/19/2014
Hall of Fame Profile: Julie Eddleman