ARTICLES BY THIS AUTHOR
- 2/19/2014
The Impact of 'Right Data'
How 'right' not 'big' data can benefit brands, retailers and shoppers - 2/19/2014
Walmart Keeps Working Through Game Time
- 2/19/2014
Sun Products Keeps Little Leaguers Clean
As official sponsors, All and Snuggle launch integrated campaign that culminates at showcase event - 2/19/2014
K-C Canada, U by Kotex Make Fashion Statement
'Faceoff' video directs target audience to Loblaw's grocery chains - 2/19/2014
Effie Winners at a Glance
- 2/19/2014
Solution Provider News: March 2014
- 2/19/2014
A Real 'Multi' Tasker
Overseeing all multi-brand retail activity keeps Eddleman's plate full at P&G - 2/19/2014
Summit Preview: Seeking Global Partners
Walgreens and consultancy executives encourage manufacturers to look at shopper marketing from a worldwide perspective - 2/19/2014
The Evolution of Shopper Marketing Organizations
'Futurescope' study shows how shopper marketing is evolving - 2/18/2014
2014 Shopper Marketing Effie Winners