ARTICLES BY THIS AUTHOR
- 2/19/2014
Uncovering Shopper Insights with the Resources You Have
Knowing what to ask of and expect from third-party providers is key - 2/19/2014
Q&A: Facebook's Erin Hunter
- 2/19/2014
Comings and Goings: March 2014
- 2/19/2014
You've Tested, Now What?
While CPGs and retailers certainly are experimenting with mobile technologies, they often don’t venture beyond the testing; what's holding them back? - 2/19/2014
Shopper Marketing on a Small Budget
Thanasi Foods marketing executive offers advice on hiring agencies, working with retailers - 2/19/2014
Mountain Dew, Doritos Play with Xbox
PepsiCo brands leverage the launch of new console with national program and retail overlays - 2/19/2014
Hall of Fame Profile: Julie Eddleman
- 2/19/2014
The Impact of 'Right Data'
How 'right' not 'big' data can benefit brands, retailers and shoppers - 2/18/2014
CVS Centers on Vitamins