ARTICLES BY THIS AUTHOR
- 4/30/1998
Natural Displays Highlight Rocky Shoes
- 4/30/1998
Wolverine Display Fits in all Channels
- 4/30/1998
Stride Rite: Striving for Consistency
With a recent change in organizational structure, Stride Rite has strengthened the merchandising power behind its lines of children's shoes - 4/30/1998
7 UP Launches Marketing Programs
- 4/30/1998
Mass Merchant P-O-P
- 4/30/1998
Modular Floorstands Feature Ping Putters
- 4/30/1998
Customer Needs Drive Motor Vehicle P-O-P
The days of signage overload are over. Dealers are now creating upscale merchandising environments that are uncluttered and information-focused.