ARTICLES BY THIS AUTHOR

• 11/30/1998

  Miller Scouts Team with P-O-P

• 11/30/1998

  Superfeet Worldwide Ships Step-on Sizer

• 11/30/1998

  SmarTalk Phone Cards Find a Home In-Store

• 11/30/1998

  Jack In The Box Promotes Casper Ghost Train

• 11/30/1998

  Newport Fires Up Sales with Backlit Signage

• 11/30/1998

  Reynolds Metals Introduces Corrugated Shipper

• 11/30/1998

  Packaging Drives Black & Decker Tool Displays

• 11/30/1998

  JanSport: A Case Study in Merchandising

  Last month, we examined E-Lab's approach to understanding the consumer retail experience to help develop more effective P-O-P. This month, we explore the company's work with JanSport Inc. and the creation of a new P-O-P merchandising system.
• 11/30/1998

  Bacardi-Martini Promotes Limon with On-premise Sign

• 11/30/1998

  New Pennington Seed Packages Boost On-Shelf Presence