ARTICLES BY THIS AUTHOR
- 12/1/1998
JanSport: A Case Study in Merchandising
Last month, we examined E-Lab's approach to understanding the consumer retail experience to help develop more effective P-O-P. This month, we explore the company's work with JanSport Inc. and the creation of a new P-O-P merchandising system. - 12/1/1998
1999 P-O-P Trends Report
P-O-P Times' exclusive survey explores how much P-O-P costs, where it gets placed and how much it helps increase sales