ARTICLES BY THIS AUTHOR

• 12/31/1998

  M&M/Mars Sets Stage for 'Biggest Launch in History'

• 12/31/1998

  Home Center Industry Isn't Sharing: Study

  Manufacturers and retailers in the home-center market differ on what the term "category management" means and how it should be achieved.
• 12/31/1998

  Tru-Fit Display Supports MagnetX

• 12/31/1998

  VetSmart Introduces PetSmart Display

• 12/31/1998

  Korbel Toasts New Year With Millennium P-O-P

• 12/31/1998

  P-O-P Options Overflow In Beverage Category

  With increased competition and impulse sales, marketers look for product visibility through new display options, new locations and new channels
• 12/31/1998

  Temporary Display Joins Duracell P-O-P Program

• 12/31/1998

  Black & Decker Creates Multi-Vendor Display for Wal-Mart

• 12/31/1998

  Dionis' Unique P-O-P Draws Attention

• 12/2/1998

  Manhattan Executive Charged With Tax Evasion In Kickback Scheme