ARTICLES BY THIS AUTHOR
- 6/30/2001
Energy Brands Debuts Vitaminwater Rack
- 6/30/2001
Best Buy's Damian Simplifies the Complex
- 6/30/2001
New Product Introductions, Slotting Allowances, and Retailer Discretion
An abstract from the Journal of Retailing (Volume 77, Issue 3) - 6/30/2001
Purina Promotes Beneful's Benefits
- 6/30/2001
P-O-P is Served
Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs.