ARTICLES BY THIS AUTHOR

• 6/30/2001

  New Product Introductions, Slotting Allowances, and Retailer Discretion

  An abstract from the Journal of Retailing (Volume 77, Issue 3)
• 6/30/2001

  Purina Promotes Beneful's Benefits

• 6/30/2001

  Countertop Display Demonstrates Cooper Lighting Fixtures

• 6/30/2001

  P-O-P is Served

  Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs.
• 6/30/2001

  SoBe Introduces New 'Brew'

  Get on the bus, Gus!
• 6/30/2001

  Hasbro Introduces a Display Program with Bite

• 6/30/2001

  Pet Projects

  A strong economy and a rise in pet superstores ushered in a new era of competition and creativity in pet supply merchandising.
• 6/30/2001

  Countertop Unit Promotes Fun in the Sun

• 6/30/2001

  Pepsi Endcaps Feature Programmable Headers

  System rotates four messages in sequence
• 6/30/2001

  Microsoft Backs Windows ME With Largest P-O-P Effort to Date