ARTICLES BY THIS AUTHOR

• 1/31/2002

  Kraft, Coca-Cola Reunite for 'Emeril' Super Bowl Promotion

• 1/31/2002

  Beverage P-O-P Makes a Splash

  Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands.
• 1/31/2002

  Pepsi Adds New Twist to Flagship Cola

• 1/31/2002

  Bayer Claims There's Life After the Party

  Last Call for Recovery!
• 1/31/2002

  Motorola, Alltel Co-promote Cell Phones, Services

• 1/31/2002

  Promotional Program Shows Brushing Isn't Child's Play

  Extensive research and P-O-P back Gillette's Oral-B stages launch
• 1/31/2002

  P-O-P Addresses Skepticism of Lower-Toxin Cigarette

• 1/31/2002

  GE Demonstrates New Bulb With Interactive Counter Display

• 1/31/2002

  Ariat International Updates Shoe Displays

• 1/31/2002

  Displays Promote Teeth-Whitening Products in Dentists' Offices