ARTICLES BY THIS AUTHOR

• 6/4/2003

  Planters Goes Nuts at 7-Eleven

• 6/3/2003

  Albertsons, Toys 'R' Us Go Chain-Wide

• 6/1/2003

  Wal-Mart Becomes a Mall Rat

• 5/31/2003

  The Famous Grouse Goes Golfing

• 5/31/2003

  Tylenol Floor Display Wins Display of the Year Award in OMA Competition

• 5/31/2003

  Heineken and Warner Bros. 'Reload' for Blockbuster Campaign

• 5/31/2003

  An RFID Primer

• 5/31/2003

  Kraft Launches Interactive Display for Kool-Aid

• 5/31/2003

  Pete's Pitches 'Lighter Side' for Summer Brew

  Gambrinus Co. launches its summer campaign with a much better-looking spokesmodel than last year's
• 5/31/2003

  Trying Promotes Buying

  The costs are down and the technology is in place -- now marketers need to exploit the full potential of interactive P-O-P