ARTICLES BY THIS AUTHOR

• 6/15/2003

  Creative Touches

  Examining the impact of brand communication and consumer promotion on the sales lift generated from displays
• 6/15/2003

  Shaw's Has a Patriotic Streak

• 6/12/2003

  Harry Potter Casts Spell on Stores

• 6/11/2003

  Pathmark Gets Specific with Pepsi's Billions

• 6/10/2003

  Rite Aid Heads Back to Glam Camp

• 6/9/2003

  Giant Eagle Lands at Snapple Yard Sale

• 6/9/2003

  Tops Plays Ball With P&G

• 6/8/2003

  King Soopers Kicks a Habit

• 6/5/2003

  Walgreens Goes to the Movies

• 6/4/2003

  Planters Goes Nuts at 7-Eleven