ARTICLES BY THIS AUTHOR

• 12/11/2003

  Global Campaign Review

  Case Studies from the MAAW's Annual Globes Awards
• 12/11/2003

  Pactiv Corp. v. Menasha Corp., Menasha Packaging Corp. and Bill Baumgartner

• 12/10/2003

  Taking a New View of Category Management

  Looking Beyond Sales Data to Find Merchandising Insight
• 12/10/2003

  Tactics: Bi-Lo Smells a Winner in Floral, Produce

• 12/10/2003

  2004 P-O-P Trends Report: Retailer Attitudes Toward Vendor-Supplied Displays

  A survey of retailer executive attitudes and practices
• 12/10/2003

  Shaw's, McCormick Spice Up Sales

• 12/10/2003

  ShopRite Plays Games with Nestle

• 12/10/2003

  ACNielsen Dollar Store Study

  Shopper Growth Coming From All Income Segments
• 12/9/2003

  Eckerd Joins Mickey Mouse Club

• 12/9/2003

  Gap Toots Its Ad Horn for Charity