ARTICLES BY THIS AUTHOR
- 11/30/2003
Korbel's Displays Bring Out the Bubbly
- 11/30/2003
Panasonic Revamps Packaging for Women's Shaving Line
Packaging expert Jim Peters looks at how marketers can use packaging to tailor brand messages to female consumers - 11/30/2003
Getting a Read on Publishing P-O-P
Placing displays in large chains and smaller independent stores presents differing but equally vexing challenges - 11/30/2003
Under Armour Transforms P-O-P Strategy
- 11/30/2003
Pacific Wine's Vintage P-O-P
- 11/30/2003
Kmart Slam-Dunks with Shaq Promo
- 11/25/2003
Dr Pepper Sweetens Pot with Hershey
- 11/25/2003
Walgreens Makes Light of Diet Coke