ARTICLES BY THIS AUTHOR
- 12/1/2003
'Pirates' Sets Sail for Retail
- 12/1/2003
More Retailers Use Santa as Holiday Lure
- 11/30/2003
Meijer, Brands Support Toys for Tots
- 11/30/2003
Home Depot's Marketing Comes Full Circle
A Q&A with John Costello, Executive VP of Merchandising and Marketing for The Home Depot - 11/30/2003
Schadenfreude, Morley Safer & P-O-P
- 11/30/2003
Pediatric Packaging: Just What Mom Ordered
Packaging expert Jim Peters looks at how marketers can use packaging to tailor brand messages to female consumers - 11/30/2003
Midwest Fastener Adds Dowel Products, P-O-P
- 11/30/2003
The Toys "R" Us Brand Renewal Story
A Q&A with Warren Kornblum, Executive VP/Chief Marketing Officer for Toys "R" Us