ARTICLES BY THIS AUTHOR

• 4/30/2006

  The Magical World of Cinderella at Toys "R" Us

  A case study from the Promotion Marketing Association's 2006 Reggie Awards
• 4/30/2006

  Be a Hands-On Explorer with Purell and National Geographic

  A case study from the Promotion Marketing Association's 2006 Reggie Awards
• 4/30/2006

  McDonald's Serves Up Fresh P-O-P Strategy

• 4/27/2006

  3M Takes a Spring Break

• 4/27/2006

  Colgate Takes Stage Again

• 4/27/2006

  Chains, Brands Enjoy 'Southern' Hospitality

• 4/26/2006

  Pepsi Puts ShopRite in the Director's Seat

• 4/25/2006

  Drugstore Rebate Report: April 2006

• 4/25/2006

  Home Depot Hits the Playground

• 4/24/2006

  Safeway Promotes Wellness