ARTICLES BY THIS AUTHOR
- 8/21/2022
Sally Hansen Makes ‘Friends’ at Walmart
- 8/7/2022
Kroger Gathers CPGs to Reward Gamers
Grocery giant has united dozens of CPG brands for a gaming-themed “Points Rewards Plus” campaign. - 8/4/2022
Red Noses Back at Walgreens After COVID-19 Disruptions
Wearable red noses returned to Walgreens stores in April as the centerpiece of the retailer’s eighth annual Red Nose Day campaign. - 8/3/2022
Walmart Gives Dove Some Love
Walmart spotlighted new SKUs from Unilever’s Dove Body Love collection this spring in stores and on Walmart.com. - 7/24/2022
P2PI Research: Retailer Media Networks
Path to Purchase Institute members have exclusive access to review the full findings from proprietary research on the state of retailer media networks, identifying challenges and opportunities essential for commerce marketers to understand in this new age of media. - 7/19/2022
Hot-Weather Categories Heat Up Sales
Sales of sunscreen and tanning products and other warm-weather-themed SKUs — from pest control to hot dogs — spiked in May as shoppers prepped for summer. - 7/17/2022
Mindy Kaling Joins Unilever’s ‘Happy Place’ at Walmart
Unilever has partnered with actor and writer Mindy Kaling to create a self-care focused limited-edition collection for its Walmart-exclusive Find Your Happy Place line. - 7/11/2022
Owlet Monitors Walmart Baby Days
Walmart shined a spotlight on Owlet Baby Care's "Dream Duo" smart baby-monitor system during the retailer's February “Baby Days” sale. - 7/7/2022
Totino’s Plays Games at Walmart
General Mills’ Totino’s recently wrapped an account-specific sweepstakes at Walmart that supported the brand's desired positioning as the official snack of gaming. - 6/29/2022
‘Wake Up & Makeup’
E.l.f., Dunkin’ partner to deliver ‘OMG moment’ — first online and then at Ulta, with a collection inspired by Dunkin’s doughnut boxes and iconic logo.