Walmart

Client: Cadbury Adams USA, Parsippany, NJ
Product(s) Promoted: Stride Gum
Distribution: Walmart
Number of Stores: 5,000 to 7,000
Production Run Quantity: 13,700
Introduction: 4/12/08
Intended Duration: 4 to 6 Weeks
Dimensions (H x W x D): 12" x 30" x 10"
Weight: 14 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Rand Diversified Inc., Edison, NJ

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Design of the Times 2008 Contest Declaration

Client: TV Guide, Radnor, PA
Product(s) Promoted: TV Guide Magazines
Distribution: Walmart
Number of Stores: 3,800
Production Run Quantity: 3,800
Introduction: 8/6/07
Intended Duration: 2 weeks
Dimensions (H x W x D): 48" x 8" x 13"
Weight: 20 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Weber Display & Packaging, Philadelphia, PA

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Design of the Times 2008 Contest Declaration

Client: Walmart Stores Inc., Bentonville, AR
Product(s) Promoted: Anti-perspirant
Distribution: Walmart
Number of Stores: 50
Production Run Quantity: 50
Introduction: 8/20/07
Intended Duration: 8/20/07 to 9/16/07
Dimensions (H x W x D): 60" x 60" x 24"
Weight: 110 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Premier Retail Networks (PRN), San Francisco, CA

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Boston, MA
Product(s) Promoted: Venus Embrace razors
Distribution: Accounts including CVS, Walgreens and Walmart
Number of Stores: 13,800
Production Run Quantity: 18,117
Introduction: 1/7/08
Intended Duration: Permanent
Dimensions (H x W x D): 15" x 2" x 5"
Weight: 2 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Mechtronics Corp., White Plains, NY

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Design of the Times 2008 Contest Declaration

Client: Hasbro, Pawtucket, RI
Product(s) Promoted: Hulk Toys
Distribution: Mass Merchants and Toy Stores
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 4/1/08
Intended Duration: 3 weeks
Dimensions (H x W x D): 62" x 40" x 48"
Weight: 250 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Timbar Packaging & Display, New Oxford, PA

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Design of the Times 2008 Contest Declaration

Client: National Basketball Association, New York, NY
Product(s) Promoted: NBA-branded shorts and T-shirts
Distribution: Division 1 and Supercenter stores
Number of Stores: 2,200
Production Run Quantity: 2,200
Introduction: 3/25/08
Intended Duration: 4 to 6 months
Dimensions (H x W x D): 14" x 13" x 0"
Weight: 1 lb.
Budget Category (U.S.): $26 - $50 (includes product)
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2008 Contest Declaration

Client: Nintendo of America, Redmond, WA
Product(s) Promoted: Smash Brothers Brawl Video Game
Distribution: Walmart
Number of Stores: 1,450
Production Run Quantity: 1,485
Introduction: 3/10/08
Intended Duration: 2 Months
Dimensions (H x W x D): 40" x 60" x 15"
Weight: 150 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Wetzel Brothers, Cudahy, WI

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Design of the Times 2008 Contest Declaration

Client: Buena Vista Worldwide Home Entertainment, Burbank, CA
Product(s) Promoted: Pirates of the Caribbean 3: At World's End DVD
Distribution: Mass Merchants
Number of Stores: N/A
Production Run Quantity: 16,400
Introduction: 12/4/07
Intended Duration: 3 weeks
Dimensions (H x W x D): 48" x 72" x 24"
Weight: 150 lbs.
Budget Category (U.S.): $51 - $100 (display only)

Client: Walt Disney Studio Home Entertainment, Burbank, CA
Product(s) Promoted: Baby Einstein DVDs
Distribution: Walmart
Number of Stores: 754
Production Run Quantity: 800
Introduction: 2/14/08
Intended Duration: 1 year
Dimensions (H x W x D): 65" x 18" x 8"
Weight: 50 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Design Phase Inc., Waukegan, IL

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Design of the Times 2008 Contest Declaration

Client: GlaxoSmithKline, Moon Township, PA
Product(s) Promoted: BC Headache Powders
Distribution: National
Number of Stores: 900+
Production Run Quantity: 2,500
Introduction: 3/15/08
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 30" x 13"
Weight: 15 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Packaging Specialists, Cheswick, PA

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Design of the Times 2008 Contest Declaration