Walmart

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Crest Nature's Expressions Toothpaste
Distribution: Walmart
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 4/1/07
Intended Duration: 1 month
Dimensions (H x W x D): 24" x 40" x 24"
Weight: 7 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Saatchi & Saatchi X, Springdale, AR

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Design of the Times 2008 Contest Declaration

Client: Walmart Stores Inc., Bentonville, AR
Product(s) Promoted: Various digital products including cell phones, cameras and iPods
Distribution: Walmart
Number of Stores: 900
Production Run Quantity: 1,000
Introduction: 11/21/07
Intended Duration: Holiday season
Dimensions (H x W x D): 64" x 36" x 26"
Weight: 20 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Kendal King Group, Kansas City, MO

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Design of the Times 2008 Contest Declaration

Client: Nintendo of America, Redmond, WA
Product(s) Promoted: Professor Layton and the Curious Village Video Game
Distribution: Walmart
Number of Stores: 2,050
Production Run Quantity: 2,125
Introduction: 2/11/08
Intended Duration: 2 Months
Dimensions (H x W x D): 49" x 57" x 24"
Weight: 150 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Wetzel Brothers, Cudahy, WI

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Swiffer Wet Jet, Duster, Sweep 'n' Vac and Sweeper
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: N/A
Introduction: 9/1/07
Intended Duration: 6 months to 1 year
Dimensions (H x W x D): 54" x 40" x 48"
Weight: 200 lbs.
Budget Category (U.S.): $751 - $800 (display only)
Producer: Saatchi & Saatchi X, Springdale, AR

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Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales & Logistics Co., Morris Plains, NJ
Product(s) Promoted: Visine .5-ounce Eye Drops
Distribution: Walmart and Nationally
Number of Stores: 3,100
Production Run Quantity: 3,921
Introduction: 1/3/08
Intended Duration: 4 to 6 weeks
Dimensions (H x W x D): 10" x 30" x 8"
Weight: 5 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales and Logistics, Morris Plains, NJ
Product(s) Promoted: Listerine Smart Rinse
Distribution: Walmart
Number of Stores: 6,000
Production Run Quantity: 12,000
Introduction: 2/6/08
Intended Duration: 4 to 6 weeks
Dimensions (H x W x D): 26" x 15" x 8"
Weight: 18 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Rand Diversified Inc., Edison, NJ

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Design of the Times 2008 Contest Declaration

Client: Walmart Stores Inc., Bentonville, AR
Product(s) Promoted: Various toys for the holiday season
Distribution: Walmart
Number of Stores: 3,420
Production Run Quantity: 3,700
Introduction: 10/28/07
Intended Duration: Holiday season
Dimensions (H x W x D): 57" x 111" x 10"
Weight: 19 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Kendal King Group, Kansas City, MO

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Design of the Times 2008 Contest Declaration

Client: Boehringer Ingelheim Pharmaceuticals, Ridgefield, CT
Product(s) Promoted: Zantac COOL 65Ct.plus 20Ct. Bonus Pack and Zantac 150 65 Ct. PLUS 20 CT. Bonus Pack
Distribution: Walmart
Number of Stores: 2,750
Production Run Quantity: 11,000
Introduction: 3/12/08
Intended Duration: 6 Weeks
Dimensions (H x W x D): 12" x 30" x 10"
Weight: 4 lbs.
Budget Category (U.S.): $11 - $15 (display only)

Client: Wm. Wrigley Jr. Co. North American Corp., Glenview, IL
Product(s) Promoted: 5 Gum
Distribution: Walmart
Number of Stores: 2,000
Production Run Quantity: 15,000
Introduction: 7/10/07
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 30" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Smurfit-Stone Display Group, Jackson, WI

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Design of the Times 2008 Contest Declaration

Client: Walmart Stores Inc., Bentonville, AR
Product(s) Promoted: Walmart gift cards, third-party cards and gift accessories
Distribution: Walmart
Number of Stores: 3,600
Production Run Quantity: 8,577
Introduction: 10/4/07
Intended Duration: Holiday season
Dimensions (H x W x D): 84" x 48" x 46"
Weight: 300 lbs.
Budget Category (U.S.): $251 - $300 (display only)
Producer: Kendal King Group, Kansas City, MO

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Design of the Times 2008 Contest Declaration