Walmart

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Clairol, L'Oreal and Garnier Color and Regimen
Distribution: Walmart
Number of Stores: 24 test stores (before rolling out to 500 in 2008)
Production Run Quantity: 24 test stores (500 stores in 2008)
Introduction: 10/1/07
Intended Duration: 7-week test run
Dimensions (H x W x D): 31" x 18" x 5"
Weight: 20 lbs.
Budget Category (U.S.): More than $1,001 (display only)

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: Nasal strips 14 pack
Distribution: Walmart, Target, Kmart
Production Run Quantity: 3,500
Introduction: 10/10/07
Intended Duration: 1-2 months
Dimensions (H x W x D): 10" x 30" x 10"
Weight: 5 lbs.
Budget Category (U.S.): $11-$15 (display only)
Producer: Packaging Specialists, Cheswick, PA

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Design of the Times 2008 Contest Declaration

Client: Fisher-Price Inc., East Aurora, NY
Product(s) Promoted: Fisher-Price Smart Cycle
Distribution: Walmart
Number of Stores: 3,800
Production Run Quantity: 1,500
Introduction: 9/1/07
Intended Duration: 1 year plus
Dimensions (H x W x D): 84" x 36" x 48"
Weight: 200 lbs.
Budget Category (U.S.): $251 - $300 (display only)
Producer: Darko Inc., Twinsburg, OH

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Design of the Times 2008 Contest Declaration

Client: Walmart Stores Inc., Bentonville, AR
Product(s) Promoted: Denim and Twill Men's Shorts
Distribution: Walmart
Number of Stores: 5,597
Production Run Quantity: 5,597
Introduction: 4/1/08
Intended Duration: Father's Day promotional period
Dimensions (H x W x D): 46" x 56" x 44"
Weight: 250 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Kendal King Group, Kansas City, MO

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Design of the Times 2008 Contest Declaration

Client: Walmart Stores Inc., Bentonville, AR
Product(s) Promoted: Grocery and Electronics
Distribution: Walmart
Number of Stores: 2,650 Supercenters and Division 1 stores
Production Run Quantity: 2,650
Introduction: 5/26/08
Intended Duration: 5/26/08 to 7/4/08
Dimensions (H x W x D): 36" x 48" x 30"
Weight: 75 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Premier Retail Networks (PRN), San Francisco, CA

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Design of the Times 2008 Contest Declaration

Client: Unilever NA, Trumbull, CT
Product(s) Promoted: Axe 12-ounce Shower Gel
Distribution: Walmart
Number of Stores: 4,000
Production Run Quantity: 35,000
Introduction: 1/13/08
Intended Duration: 2 to 3 weeks
Dimensions (H x W x D): 9" x 15" x 14"
Weight: 18 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Smurfit-Stone Display Group, Clifton, NJ

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Design of the Times 2008 Contest Declaration

Client: Beiersdorf Inc., Wilton, CT
Product(s) Promoted: Nivea Body Goodbye Cellulite
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 11,000
Introduction: 5/10/08
Intended Duration: 1 month
Dimensions (H x W x D): 10" x 29" x 8"
Weight: 5 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Walmart Stores Inc., Bentonville, AR
Product(s) Promoted: Toiletries
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: 12/1/07
Intended Duration: 1 month (December 2007), seasonal
Dimensions (H x W x D): 36" x 48" x 30"
Weight: 75 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Premier Retail Networks (PRN), San Francisco, CA

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Design of the Times 2008 Contest Declaration

Client: Cadbury Adams USA, Parsippany, NJ
Product(s) Promoted: Stride Gum
Distribution: Walmart
Number of Stores: 5,000 to 7,000
Production Run Quantity: 13,700
Introduction: 4/12/08
Intended Duration: 4 to 6 Weeks
Dimensions (H x W x D): 12" x 30" x 10"
Weight: 14 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Rand Diversified Inc., Edison, NJ

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Design of the Times 2008 Contest Declaration

Client: TV Guide, Radnor, PA
Product(s) Promoted: TV Guide Magazines
Distribution: Walmart
Number of Stores: 3,800
Production Run Quantity: 3,800
Introduction: 8/6/07
Intended Duration: 2 weeks
Dimensions (H x W x D): 48" x 8" x 13"
Weight: 20 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Weber Display & Packaging, Philadelphia, PA

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Design of the Times 2008 Contest Declaration