Walmart

Client: Playtex, Westport, CT
Product(s) Promoted: Banana Boat Bonus Kids 8-ounce UltraMist
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 4,000
Introduction: 4/15/08
Intended Duration: 4 weeks
Dimensions (H x W x D): 8" x 30" x 13"
Weight: 25 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, NC

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Oral-B Power Brush, Manual Brush and Glide Floss; Crest Pro-Health Toothpaste and Rinse
Distribution: Walmart
Number of Stores: 2,200
Production Run Quantity: 2,200
Introduction: 1/1/08
Intended Duration: 1 month
Dimensions (H x W x D): 54" x 40" x 48"
Weight: 200 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Saatchi & Saatchi X, Springdale, AR

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Design of the Times 2008 Contest Declaration

Client: Walmart Stores Inc., Bentonville, AR
Product(s) Promoted: In-store photo services and electronics
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: 7/16/07
Intended Duration: 1 month (summer) and 1 month (holidays)
Dimensions (H x W x D): 36" x 48" x 30"
Weight: 75 lbs.
Budget Category (U.S.): More than $1,001 (display only)

Client: Basic Research, Salt Lake City, UT
Product(s) Promoted: Slim Gel
Distribution: Walmart
Number of Stores: 400
Production Run Quantity: 4,200
Introduction: 3/1/08
Intended Duration: 2 weeks
Dimensions (H x W x D): 24" x 14" x 4"
Weight: 12 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Bay Cities, Pico Rivera, CA

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Design of the Times 2008 Contest Declaration

Client: Boost Mobile, Irvine, CA
Product(s) Promoted: Cell Phones and Prepaid Phone Cards
Distribution: Walmart stores nationwide (West Coast primarily)
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: 10/22/07
Intended Duration: 1 month
Dimensions (H x W x D): 52" x 24" x 24"
Weight: 40 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Bay Cities, Pico Rivera, CA

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Boston, MA
Product(s) Promoted: Venus Embrace Razors
Distribution: Accounts including CVS and Walmart
Number of Stores: 7,207
Production Run Quantity: 9,262
Introduction: 1/7/08
Intended Duration: Permanent
Dimensions (H x W x D): 8" x 4" x 2"
Weight: 1 lb.
Budget Category (U.S.): $16-$25 (display only)
Producer: Mechtronics Corp., White Plains, NY

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Design of the Times 2008 Contest Declaration

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: Hasbro Indiana Jones product
Distribution: Mass Merchants and Toy Retailers
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 5/1/08
Intended Duration: 3 weeks
Dimensions (H x W x D): 62" x 40" x 48"
Weight: 250 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Timbar Packaging & Display, New Oxford, PA

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Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales & Logistic Co., Fort Washington, PA
Product(s) Promoted: Various SKUs of Zyrtec OTC product
Distribution: Walmart
Number of Stores: All stores
Production Run Quantity: 6,000 half-pallets; 17,000 PDQs; 34,000 power wings
Introduction: 2/1/08
Intended Duration: 6 months or longer
Dimensions (H x W x D): 50" x 49" x 20"
Weight: 35 lbs.
Budget Category (U.S.): $201 - $250 (display only)

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: Nasal strips 14 pack
Distribution: Walmart, Target, Kmart
Production Run Quantity: 3,500
Introduction: 10/10/07
Intended Duration: 1-2 months
Dimensions (H x W x D): 10" x 30" x 10"
Weight: 5 lbs.
Budget Category (U.S.): $11-$15 (display only)
Producer: Packaging Specialists, Cheswick, PA

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Design of the Times 2008 Contest Declaration

Client: RadioShack, Fort Worth, TX
Product(s) Promoted: Sirius Satellite Radio, Sirius Portable & Plug & Play Radios
Distribution: RadioShack stores across the US
Number of Stores: 4,550
Production Run Quantity: 4,550
Introduction: 1/9/08
Intended Duration: permanent
Dimensions (H x W x D): 10" x 24" x 14"
Weight: 15 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Winntech, Kansas City, MO

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Design of the Times 2008 Contest Declaration