Comparison Methods for Identifying Heavy Users Forming Strategic Alliances As marketers try to strengthen and broaden the appeal of their P-O-P programs, many have found that marketing partnerships can significantly intensify their in-store efforts. Illuminated Display Boosts Holiday Sales for Jim Beam Brands Leveraging Your Sampling Program Blender Floorstand Draws Attention to Snapple Whipper Snapple Movable Display Highlights Jansport Backpacks Jose Cuervo Rolls Margarita Party Ball Into Stores Displays Showcase Taylor Made InerGel Golf Balls P-O-P Acceptance Retailers have their own agendas when they consider P-O-P initiatives. Marketers who pay attention will increase compliance A&W Root Beer Float Bridge Cross-Promotes Root Beer, Ice Cream First Previous 87 88 89 90 91 Next Last