First Wave Results Released in POPAI 'Measured Medium' Study The Category Captain and the Consolidating Food Industry Congruency of Scent and Music as a Driver of In-Store Evaluations and Behavior Hometown Ideology and Retailer Legitimation: The Institutional Semiotics of Wal-Mart Flyers An abstract from the Journal of Retailing, Volume 77, Issue 2 Turning Global Packaging Chaos Into Brand-building Unity Effective Category Management Depends on the Role of the Category An abstract from the Journal of Retailing, Volume 77, Issue 2 Point-of-Purchase Tobacco Environments and Variation by Store Type A federal report on alcohol display and signage frequency Pass & Seymour Display Demonstrates Retractable Extension Cords State Variation in Retail Promotions and Advertising for Marlboro Cigarettes Scientific Technique Measures Emotional Impact of P-O-P Research uses biofeedback to gauge consumers' response to in-store display designs First Previous 222 223 224 225 226 Next Last
