U.S. Retail Food Industry: Store Format Update, 2002 Grow with America: Best Practices in Ethnic Marketing and Merchandising A Study Conducted for the Coca-Cola Retailing Research Council of North America 2002 Point of Decision Meatcase Intercept Study 1. How often do you go to the supermarket? 4. Decides to buy before coming to the supermarket: Types of meat 7. How product is examined: Meat vs. other food products 9. Consumer awareness of meat merchandising 3. Decides to buy before coming to the supermarket: Meat vs. all food products 6. Average time spent in section: Meatcase vs. other food products Wagner Targets Roller Packaging To Different Demographics First Previous 222 223 224 225 226 Next Last