Consumer Attitudes & Behavior

Pediatric Packaging: Just What Mom Ordered

Packaging expert Jim Peters looks at how marketers can use packaging to tailor brand messages to female consumers
Panasonic Revamps Packaging for Women's Shaving Line

Packaging expert Jim Peters looks at how marketers can use packaging to tailor brand messages to female consumers
Whirlpool Tests Oversized, Branded Fabric Care Centers
Getting a Read on Publishing P-O-P

Placing displays in large chains and smaller independent stores presents differing but equally vexing challenges
The Legend of P-O-P
RFID as Behavioral Research Tool

Merchant Mechanics believes the new technology creates endless possibilities for in in-store observational research.
2004 P-O-P Trends Report: Retailers Rate Marketing Tactics

A survey of retailer executive attitudes and practices
Packaging: 'On the Go' Designs Add Convenience
P-O-P Recall vs. Media/Advertising Recall
Average Time Spent Shopping a Category

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