P-O-P Purchasing Influence vs. Media/Advertising Influence Consumer Purchase Observations Consumer attitudes about shopping in the supermarket, drug and mass channels Seagram's Smoothly Rolls Out Malt Beverage Where do consumers find the coupons they use? Where do consumers learn what local stores have to offer? Quick Poll: Coupon Usage What motivates you to buy a new food product? Number one reason why patrons visit a fast food restaurant Quick Poll: Print Advertising Preferred by Most Consumers Quick Poll: Grocery Shopping in New Places First Previous 205 206 207 208 209 Next Last