Getting a Read on Publishing P-O-P Placing displays in large chains and smaller independent stores presents differing but equally vexing challenges Schadenfreude, Morley Safer & P-O-P Pediatric Packaging: Just What Mom Ordered Packaging expert Jim Peters looks at how marketers can use packaging to tailor brand messages to female consumers The Legend of P-O-P 2004 P-O-P Trends Report: Retailers Rate Marketing Tactics A survey of retailer executive attitudes and practices RFID as Behavioral Research Tool Merchant Mechanics believes the new technology creates endless possibilities for in in-store observational research. Packaging: 'On the Go' Designs Add Convenience Planned vs. Unplanned Brand Purchase Decisions P-O-P Purchasing Influence vs. Media/Advertising Influence Consumer Purchase Observations Consumer attitudes about shopping in the supermarket, drug and mass channels First Previous 204 205 206 207 208 Next Last
