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Consumer Attitudes & Behavior

Where do you buy most of your packaged goods items?
Packaged good MOST likely to purchase on spur of the moment
Packaging most likely to influence a spur-of-moment purchase
How often do you purchase a particular product or brand on the spur of the moment?
Effective Packaging Research
Survey Examines Impulse Buys, Display Recall
Back to the Five-and-Dime

Marketers eye dollar stores for the next merchandising wave
Exploiting the Installed Base Using Cross-Merchandising and Category Destination Programs
North America C-Store Closeup 2003

An in-store intercept category management research program
How Often Shoppers Visit a C-Store

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