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Consumer Attitudes & Behavior

RFID as Behavioral Research Tool

Merchant Mechanics believes the new technology creates endless possibilities for in in-store observational research.
2004 P-O-P Trends Report: Retailers Rate Marketing Tactics

A survey of retailer executive attitudes and practices
Packaging: 'On the Go' Designs Add Convenience
P-O-P Recall vs. Media/Advertising Recall
Average Time Spent Shopping a Category
Planned vs. Unplanned Brand Purchase Decisions
P-O-P Purchasing Influence vs. Media/Advertising Influence
Consumer Purchase Observations

Consumer attitudes about shopping in the supermarket, drug and mass channels
Seagram's Smoothly Rolls Out Malt Beverage
Where do consumers find the coupons they use?

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