Claimed Impact of Displays, Heavy vs. Light Shoppers Cross-Channel Shopping Close-Up Study How many ads or displays are familiar to you from advertising you have seen or heard elsewhere? Factors that influence spur-of-moment purchase Where do you buy most of your packaged goods items? Packaged good MOST likely to purchase on spur of the moment Packaging most likely to influence a spur-of-moment purchase How often do you purchase a particular product or brand on the spur of the moment? Factor most likely to influence spur-of-moment purchase Effective Packaging Research First Previous 202 203 204 205 206 Next Last