Channel Blurring: A Consumer's Perspective Percent Household Penetration, Various Channels Household Shopper Penetration, Alternative Channels Multi-Channel Buying, Various Product Categories Basket Size, Various Channels Store Trips Per Household, Various Channels Household Shopping Frequency, Alternative Channels Pepsi Play for One Billion! Promotion A case study from the Promotion Marketing Association's 2004 Reggie Awards Making Trade Promotion Pay Off Digital Signage Network Lifts Sales 10% to 44% in Test First Previous 199 200 201 202 203 Next Last