Heavy Dollar Store Shoppers: Products Purchased Today and Most Often A Profile of Dollar Store Shoppers A look at demographics and shopping habits in the 'value' channel (updated June 2004) Using Research to Guide P-O-P Decisions Using research to guide, assess and improve in-store marketing Retailer & Consumer Attitudes About In-Store Sampling Results from surveys conducted by Mass Connections Coupon Trends Overview, 2003 Fewer but more targeted offers drive 2003 trends Ability to Sample and Product Trial Sampling's Effect on New Product Trial Brand Loyalty and New Product Trial Sampling's Effect on Store Choice Trends in Media Advertising and In-Store Merchandising Presentation highlights from the P-O-P Senior Executive Congress First Previous 199 200 201 202 203 Next Last