Store Trips Per Household, Various Channels Household Shopping Frequency, Alternative Channels Percent Household Penetration, Various Channels Household Shopper Penetration, Alternative Channels Multi-Channel Buying, Various Product Categories Basket Size, Various Channels Pepsi Play for One Billion! Promotion A case study from the Promotion Marketing Association's 2004 Reggie Awards Making Trade Promotion Pay Off Digital Signage Network Lifts Sales 10% to 44% in Test Captain Morgan's in the House for the Holidays First Previous 198 199 200 201 202 Next Last
