Partnerships: The Numbers Point to Strategic Relationships Exclusive commitments between CPG clients and P-O-P producers can work exceptionally well, as long as the partners agree to 'trust, but verify.' A. P-O-P Budgets: By Tactic B. P-O-P Budgets: 2002 - 2006 C. P-O-P Budgets: Most Recent D. Future P-O-P Business Outlook Private Label Share of Top 40 Retailers Top 10 Growing & Declining Private Label Categories Private Label Share of CPG Spending: 2003 - 2006 P-O-P Trends Report 2007 Getting serious on sustainability, measurement, retail media N. Sales to Top-Spend Shoppers: By Income Category and Channel First Previous 40 41 42 43 44 Next Last