Partnerships: The Numbers Point to Strategic Relationships Exclusive commitments between CPG clients and P-O-P producers can work exceptionally well, as long as the partners agree to 'trust, but verify.' B. P-O-P Budgets: 2002 - 2006 A. P-O-P Budgets: By Tactic C. P-O-P Budgets: Most Recent D. Future P-O-P Business Outlook Private Label Share of CPG Spending: 2003 - 2006 Private Label Share of Top 40 Retailers Top 10 Growing & Declining Private Label Categories P-O-P Trends Report 2007 Getting serious on sustainability, measurement, retail media D. Share of All Commodity Volume: Top 10 U.S. Retailers First Previous 40 41 42 43 44 Next Last