Hallmark's Marks Of Quality Keeping Control of Creative and Costs Many marketers like open-bid situations to ensure low cost and strong creative efforts, but they pay for it in the end Advertising Strategies to Increase Usage Frequency Product Marketers: What is the Current Annual Purchasing Budget for P-O-P for your Department? Product Marketers: Will You Use More Value-Added P-O-P this Year? Product Marketers: Do You Measure the Effectiveness of Your P-O-P Displays? Product Marketers: How Have Retailer Attitudes to P-O-P Changed? 1996 P-O-P Trends Report: Retailer Survey Retailers know what they want, just ask them (please!) Which Factors Do Clients Consider When Selecting Suppliers? Product Marketers: The P-O-P Budget Outlook for 1996 First Previous 75 76 77 78 79 Next Last
